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On October 4, 2026, Aiteassic, the herbal beverage brand under Jubei Group, opened its first store in Malaysia in Puchong, Selangor. Guests and partners from China and Malaysia jointly witnessed a new blueprint for Eastern botanicals and AI-powered brewing technology.
A New Herbal Beverage Experience Begins in Malaysia
The opening ceremony was attended by Mr. Liao Chongping, Chairman of Aiteassic Malaysia; Ms. Yu Lele, General Manager of Jubei International; Mr. Lü Lin, Chairman of the Shui No Zu Alliance; Mr. Shi Yingjun, Aiteassic Brand Director of Jubei International; and other guests. Guests from China and Malaysia jointly witnessed the official opening of Aiteassic’s first store in Malaysia. Liu Xiaolin, Chairman of Jubei Group, sent his congratulations via video and stated: “As the pioneer of the Nourishing Extract Economy, Jubei has strong advantages in its independent industrial chain, a comprehensive health product system, an advanced AI health ecosystem, continuous R&D capabilities, and a mature business model. We believe that Aiteassic, together with its Malaysian partners, will become a regional benchmark and bring the nourishing extract lifestyle into thousands of households.”Ms. Yu Lele, General Manager of Jubei International, delivered a speech at the opening ceremony and stated: “Malaysia is a key hub in Southeast Asia, with broad growth potential in the tea beverage market. China and Malaysia share cultural roots and highly aligned health concepts. Jubei Group will remain firmly committed to the Malaysian market and is fully confident in Malaysia’s core strategic role in the brand’s global expansion.”
The store features multiple intelligent extraction machines and a wide selection of herbal beverages. Guests sampled different blends, voted for their favorites and joined interactive activities. A tongue-analysis experience area also introduced visitors to Aiteassic’s personalized herbal wellness concept.
AI-Powered Personalization for Everyday Wellness
Positioned as an “AI-powered herbal beverage lifestyle brand,” Aiteassic combines Eastern herbal wisdom with intelligent technology and modern lifestyles.AI technology analyzes individual needs and recommends suitable herbal beverages. Standardized capsules and one-touch extraction make personalized herbal wellness more convenient while ensuring consistent flavor and quality.
“Tea the right way”Through its first store in Malaysia, Aiteassic brings local consumers a new approach to everyday wellness. Guided by “Taste Nature Better,” the brand aims to make every cup part of a healthier daily lifestyle.
Connecting Global Herbs, Creating a New Wellness Beverage Future
We believe Aiteassic is more than a smart brewing machine. It represents an accessible, healthier way of living — and a new gateway to everyday wellness for every family.In China, backed by Jubei Group’s R&D and manufacturing capabilities and its AI-powered health ecosystem, Aiteassic has established partnerships across tea retail, hospitality, healthcare, heritage tea brands, technology, food and beverage, and other sectors. Together, we have built an integrated ecosystem combining smart devices with healthy botanicals, demonstrating the potential of Aiteassic across diverse real-world scenarios.Now, this proven model is being introduced to Malaysia, empowering local partners to explore new consumer scenarios and unlock greater opportunities through ecosystem collaboration.
Looking ahead, Malaysia will serve as Aiteassic’s key model market in Southeast Asia, supported by dedicated resources from our headquarters. From adapting products to local tastes and co-marketing initiatives to operational training and supply chain support, we will provide end-to-end assistance to build a scalable and replicable model for growth.Guided by our mission to “bring local botanicals from around the world to the global stage through Aiteassic,” we will continue working toward our vision of becoming a leading global co-creation and sharing platform for herbal beverages.
